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Good day!👋
You gain some, you lose some. That's the life of a digital marketer! Let's dig into some new features and deprecating ones from last week👇 |
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♻️ Google Ads Phases Out Enhanced CPC Bidding |
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Google plans to phase out Enhanced Cost-Per-Click (eCPC) bidding for search and display ads. New campaigns can't use eCPC from October 2024. By March 2025, advertisers will switch to manual CPC or AI-driven bidding options.
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Dive deeper with 👉 Search Engine Journal |
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⛔ Meta Announces Data Restrictions |
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Potential effects on advertisers include the need for custom audience adjustments due to restricted data. Some ad sets might pause if custom audiences decrease in size or fail to update. Also, Events Manager reports will no longer include restricted data. |
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Dive deeper with 👉 Search Engine Journal |
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🥳 Google Analytics 4 Gains New Features |
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The new features include enhanced data visualization, improved detection of unusual patterns, easy marking of significant events for future reference, and more. |
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Dive deeper with 👉 Search Engine Journal | Google Analytics Help |
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