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There’s no doubt about it, the holiday season preparations are in full swing when it comes to advertising platforms with many of them announcing new features and tools weekly. Let’s see what we got last week👇 |
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🤖 Microsoft Deepens AI Efforts on Both Sides of the Advertising Game |
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Microsoft has announced upcoming updates that will affect both advertisers and users. The way Copilot users see advertisements will be updated to make them more contextual and user-friendly.
Additionally, more Copilot-like support is coming to the Microsoft Ads platform to help streamline advertisers' processes.
These updates will be rolling out in the coming weeks and months.
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Dive deeper with 👉 Search Engine Journal | Microsoft Ads |
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🆕 TikTok Brings Automation, Scale, and Security Features to Advertisers |
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TikTok continues to roll out new features, now focusing on more automated Smart+ campaign formats, improved scale via GMV Max TikTok Shop campaign format, and Privacy Enhancing Technologies.
If you're familiar with Google Ads and Meta Ads, these updates might remind you of Performance Max and Advantage+ campaigns. Trust your instincts if this rings a bell.
Keep in mind that the availability of these features varies by region, so be sure to check with TikTok for availability in your market.
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Dive deeper with 👉 Social Media Today | TikTok Newsroom | Search Engine Land |
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🆕 Reddit Unveils Keyword Targeting Capabilities |
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Reddit is joining the ranks of other advertising platforms in its bid to capture a larger share of PPC advertisers' budgets through keyword targeting features.
These new offerings mirror capabilities found on other platforms, including dynamic audience expansion, AI utilization, and multi-placement optimization.
While not groundbreaking, these additions represent Reddit's efforts to boost profitability and catch up with industry leaders.
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Dive deeper with 👉 Reddit Business | Search Engine Journal |
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📊 Google Analytics 4 Introduces Realtime Pages Report |
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Google has introduced a new Realtime pages report in Analytics, offering valuable insights for website owners and marketers. This feature provides real-time data on page views and active user counts, allowing for immediate identification of popular content and swift detection of potential website issues.
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Dive deeper with 👉 Google Analytics Help | Search Engine Journal |
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🆕 Meta Announces New AI Features and Brand Safety Controls for Advertisers |
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At Advertising Week, Meta unveiled upcoming features for marketers. Advertisers can look forward to enhanced generative AI tools for image animation and video expansion. The company also introduced new brand safety and suitability tools.
Most of these features will be available to a wider audience early next year.
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Dive deeper with 👉 Search Engine Journal | Search Engine Land | Social Media Today | Meta Announcements | Social Media Today | Meta Announcements |
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