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Here's your weekly roundup of must-know digital marketing industry news gathered from around the globe👇 |
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🚀 Bluesky Emerges as a Powerful Channel for Traffic Acquisition |
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Publishers are seeing strong results on Bluesky, the fediverse social media platform competing with X and Threads. The platform has experienced massive growth in recent months, with publishers reporting promising traffic from shared links—largely because Bluesky doesn't demote external links like other platforms do.
What does publishers' success on a platform mean for marketers? Typically, marketers follow where publishers find success. Once a platform gains critical mass and publisher attention, marketers establish their organic presence, often before ad-supported models emerge.
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Dive deeper with 👉 Search Engine Journal | Bluesky Blog |
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🌇 Google Ads Creative Studio to Sunset in Q1 2025 |
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Google is discontinuing its Google Ads Creative Studio. Here are the key dates to note if you use the platform:
- October 28, 2024: No new accounts
- January 17, 2025: No new projects (including duplicating existing ones)
- End of March 2025: Full Ads Creative Studio shutdown
Google recommends exploring third-party platforms for your future needs. |
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Dive deeper with 👉 Google Ads Creative Studio Help | Search Engine Land |
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🔎 Google Completes November 2024 Core Update Rollout |
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The Google November 2024 core update completed its rollout on December 5, 2024, running significantly longer than its expected two-week schedule. The update is global, affecting all languages and searches. |
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Dive deeper with 👉 Search Engine Roundtable | Google Search Status Dashboard |
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