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Last week's digital marketing news spotlighted TikTok and Reddit as they rolled out convenient features for advertisers. Let's dive into the most important topics:👇
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🔎 TikTok Introduces Search Ads Campaign Format |
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TikTok has announced a new campaign format that provides a complete solution for search ads on the platform. This format builds upon the previously available Search Ads Toggle in campaigns, offering advertisers more control, optimization opportunities, and keyword targeting.
The Search Ads Campaign format is currently available in the US market and undergoing testing in other markets.
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Dive deeper with 👉 Search Engine Journal | TikTok for Business | Social Media Today | The Drum |
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🤝 TikTok Expands Misinformation Measurement Tools for Advertisers |
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TikTok's three third-party brand safety and suitability measurement partners can now provide advertisers with post-campaign misinformation data for content appearing before and after their ads.
These efforts by TikTok to offer such tools to advertisers are among the most advanced in the industry. This development might lead to similar advancements on other social media advertising platforms. |
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Dive deeper with 👉 TikTok for Business | Social Media Today |
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🆕 Reddit Ads Introduces AI and Automation Features |
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Reddit has rolled out new features to help small and medium-sized businesses streamline ad management and create high-performing, platform-specific copy. These additions include an image auto-cropper, an AI copywriter, and an inspiration library. |
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Dive deeper with 👉 Reddit Business | Search Engine Journal |
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