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From heaps of articles around the world on the latest developments in the digital marketing industry, we've gathered the most important ones for you. Let's see what we got last week👇 |
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🧪 Google Ads Piloting A New Asset Type And Introduces New Conversion Reports
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Google is piloting a new asset type on its Ads platform called Business Links. They seem to function and look quite similarly to Sitelinks, but with some enhancements.
They are also providing Ads users with improved conversion reports by providing separate views for leads and sales. No doubt these will come helpful for some users, at least for quick glances.
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Dive deeper with 👉 Search Engine Land | Search Engine Roundtable
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📇 Meta Is Building Its Own Search Index
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It has been reported that Meta is building an independent search index, seemingly to prop up the company's AI chatbot. Previosly, and for now, Meta has relied on Google and Bing search indexes. Of course, there may be more to this story, but even this development is quite interesting from a SEO perspective.
The search index game is apparently on, since we have seen mentions about similar efforts from other companies as well, like Apple. It remains to be seen where all this will end up.
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Dive deeper with 👉 Search Engine Journal | Social Media Today
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LinkedIn Adds Lead Gen to Boosted Posts |
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You have now one more option to do lead generation on LinkedIn. What previosly was only possible with Campaign Manager by creating a proper campaign can now be done with a lot less effort (and granularity) with boosted posts.
Post boosting for lead gen is now globally available as an objective, joining the reach and engagement objectives.
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Dive deeper with 👉 Social Media Today | Search Engine Land
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