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From heaps of articles around the world on the latest developments in the digital marketing industry, we've gathered the most important ones for you. Let's see what we got last week👇 |
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👨👩👧👦 Google Let's Advertisers Enhance Remarketing with First-party Data |
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Google has launched Customer Match beta on its analytics platform, enabling first-party data use in remarketing. The feature works automatically with Smart Bidding campaigns on YouTube, with Search and in-feed ads planned for future release.
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Dive deeper with 👉 Search Engine Journal | Google Analytics Help |
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📊 LinkedIn Shares Data-Backed Ad Tips and Feed Posting Do's and Dont's |
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LinkedIn is giving users and advertisers insights into what works on its advertising platform and what its feed algorithm likes and dislikes. Many of the points seem obvious, but it's interesting that many forms of engagement-attracting content are blacklisted and should be avoided.
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Dive deeper with 👉 Social Media Today | LinkedIn for Marketing Blog | Social Media Today | LinkedIn Content Recommendations |
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