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Hello there!👋
This week, we dive into the latest updates shaping the digital marketing landscape: LinkedIn's latest push into video, Google's plans with Gemini ads, and the rising costs of digital advertising. Let’s dive in 👇 |
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📈 LinkedIn Enhances Video Features as Usage Surges |
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LinkedIn is doubling down on video content as uploads have surged by 36%. The platform is rolling out new vertical video tools and improved discovery features, making it easier for users to engage with and present video content.
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Dive deeper with 👉 TechCrunch | Social Media Today | Search Engine Journal |
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🛠️ Google Looks at Gemini as the Next Ad Placement and New Tracking Capabilities |
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Google is exploring the possibility of integrating ads into its Gemini AI model. Additionally, Google Ads has launched a new tag management feature to improve conversion tracking.
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Dive deeper with👉 Digital Trends | Search Engine Land | Search Engine Land |
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📉 Report: Rising Costs and Declining Performance in Digital Ads |
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A new report highlights that digital ad costs have risen by 19%, while conversion rates continue to decline. Increased user frustration and ad fatigue are being cited as contributing factors, challenging marketers to rethink their strategies for optimizing ad spend.
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Dive deeper with👉 Search Engine Journal |
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