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From heaps of articles around the world on the latest developments in the digital marketing industry, we've gathered the most important ones for you. Let's see what we got last week👇 |
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🆕 LinkedIn Announces New Ad Formats and AI Functionalities |
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The new ad formats for event organizers offer several enhancements. These include the ability to showcase sneak peek videos of the event, promote the event through targeted ads, and leverage LinkedIn users' posts about your event as part of advertising.
Additionally, LinkedIn will be introducing updates to the AI-driven Accelerate campaign mode.
Note that some of these changes are subject to regional restrictions.
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Dive deeper with 👉 Search Engine Land | Social Media Today | LinkedIn Pulse |
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🧪 Google Streamlines Video Ad Testing and Tests New Search Ad Format |
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Google's new Video Ad Experiment tool simplifies A/B testing, enabling advertisers to easily test creative variations and quickly gather results.
Reports indicate that Google is also testing a new search ad format in the wild. This format allows users to expand and collapse sponsored search ads. When expanded, the ads display as a carousel.
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Dive deeper with 👉 Search Engine Roundtable | Search Engine Land | Google Ads Help |
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📄 New Report: 2024 Generative AI Marketing Industry Report |
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Social Media Examiner, a trusted authority in the digital marketing industry, has released a comprehensive report on how marketers are leveraging generative AI in their strategies.
For more details and to download the full report, refer to the source link provided below.
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Dive deeper with 👉 Social Media Today |
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