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Please note that this newsletter was written on January 18th, so some of the information may have changed.
Hello there! 👋
This week, we cover two key developments shaking up digital marketing: the TikTok ban's ripple effects and Meta's evolving content moderation and advertising policies. Let’s dive in 👇 |
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🚫 TikTok's Potential Ban in the U.S. Draws Closer |
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TikTok faces a potential U.S. ban or forced divestment, jeopardizing access for 170 million users and 7 million businesses, which could significantly disrupt marketing strategies reliant on its massive audience base. By January 19, 2025, ByteDance must either divest TikTok’s U.S. operations or face a nationwide ban.
Many users are migrating to alternatives like Instagram Reels, YouTube Shorts, and the emerging platform RedNote. A 216% surge in Duolingo users learning Chinese highlights evolving interest in RedNote.
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Dive deeper with 👉 Social Media Today | TechCrunch | Reuters | The Verge |
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📝 Meta Introduces Community Notes but Excludes Paid Ads |
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Meta’s Community Notes will roll out in the coming months starting from the U.S., allowing collaborative fact-checking on Facebook and Instagram but exclude paid ads, raising transparency concerns by leaving advertisers without a tool to address misinformation or provide context for their campaigns.
With relaxed moderation policies and the end of third-party fact-checking, marketers worry about harmful content appearing alongside their ads, potentially risking brand safety.
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Dive deeper with👉 Social Media Today | Wall Street Journal | Reuters | Financial Times |
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