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From heaps of articles around the world on the latest developments in the digital marketing industry, we've gathered the most important ones for you. Let's see what we got last week👇 |
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🤸♀️ Meta Is Giving Advertisers A New Flexible Media Ad Option
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Meta is propping up its capabilities to let advertisers choose which ads to show to different users. The nef Flexible Media option is different from Flexible Ads, although it probable works in a similar manner under the hood.
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Dive deeper with 👉 Social Media Today
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📷 Instagram Now Has More Active Users Than Facebook In The EU
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Who saw this coming? And on the other hand, who didn't see this coming? Meta has shared the user numbers of Facebook and Instagram in the EU and, for the first time, Instagram has slightly surpassed Facebook in active user count. This is an interesting shift, although it only concerns the EU, but on the other hand Meta has stopped providing global user numbers individually.
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Dive deeper with 👉 Social Media Today | Meta Transparency Center
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🦾 Google Performance Max gets new segmentation tools and a brand guidelines feature
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Google Ads users have long awaited for better reporting tools for Performance Max campaigns. Now, users are getting more options to view Pmax asset group performance insights.
Pmax campaigns are also getting a brand guidelines options, which lets advertisers provide branding at the campaign level. Before, users could only provide some of these options per asset group. Setting branding for the whole campaign will be useful for many.
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Dive deeper with 👉 Search Engine Land | Search Engine Roundtable
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